Privacy Policy

What Humans Do Limited ("we", "us", "our") is an independent AI and insights advisory registered in England and Wales. Our registered office and contact details are available on request. We provide senior, independent advisory services to research and insights organisations navigating AI strategy, synthetic data, and strategic transformation.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or engage our services. We are committed to being transparent about how we use your data and to meeting our obligations under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We collect information you provide directly to us. When you use our contact form, we collect your name, email address, company, and any message you submit. When you subscribe to The Signal newsletter, we collect your email address.

We also collect limited technical information automatically when you visit our site, including your IP address, browser type, device information, and pages visited. This is collected through analytics cookies and similar technologies, which you can control through our cookie consent tool or your browser settings.

If you engage our advisory services, we may collect additional information necessary to deliver those services, which will be governed by a separate engagement agreement.

We use your personal data to respond to your enquiries, to send you The Signal newsletter where you have subscribed, to improve our website and content, and to communicate with you about our services where you have expressed interest.

We may also use aggregated, anonymised data for analytics purposes. This data cannot identify you personally and is used solely to understand how the site is used and to improve it.

We process your personal data on the following legal bases: your consent (for newsletter subscriptions and non-essential cookies), our legitimate interests in responding to your enquiries and improving our services, and our contractual obligations where you engage our services.

You can withdraw your consent for newsletter subscriptions at any time by using the unsubscribe link in any email we send. Withdrawing consent does not affect the lawfulness of processing before withdrawal.

We do not sell your personal data. We share it only with third-party service providers who help us operate our website and deliver our services. For example, email newsletter providers and analytics platforms. These providers act as our processors and are bound by contractual obligations to protect your data.

We may disclose your information where required by law, court order, or regulatory authority. We will not share your data with any AI platform, synthetic data vendor, or research technology provider.

Your personal data is stored and processed primarily within the United Kingdom and the European Economic Area. Where any transfer to a third country is necessary, we ensure it is protected by appropriate safeguards, such as Standard Contractual Clauses approved by the UK government.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Newsletter subscriptions are retained until you unsubscribe. Enquiry data is retained for a reasonable period to respond to and follow up on your message. Analytics data is retained for up to 24 months.

Under UK GDPR, you have the right to access your personal data, to rectify inaccurate data, to request erasure of your data, to restrict or object to processing, and to request portability of your data. You also have the right to withdraw consent at any time.

To exercise any of these rights, contact us at info@what-humans-do.com. If you are dissatisfied with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO).

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

If you have any questions about this Privacy Policy or how we handle your personal data, contact us at info@what-humans-do.com. We aim to respond to all enquiries within five working days.